Hofmarkt BOKU

Project Goal

The goal was to design a logo for Hofmarkt, a regional farmers’ market that values inclusivity and a welcoming atmosphere. The client wished for a doodle-style illustration representing market products, paired with a warm and natural color palette. The logo needed to stand out on its own while still harmonizing with other existing logos, particularly in green tones.

Project Result

The final logo features hand-drawn illustrations of fruits, vegetables, and farm products arranged in a loose, circular composition that suggests abundance and community. A soft brown tone was chosen as the primary color to create warmth and friendliness, while remaining neutral enough to complement green partner logos. The doodle style adds charm and personality, perfectly reflecting the approachable spirit of Hofmarkt.